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    Seamless return process with designated drop-off points and straightforward procedures.
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Rental Requirements and General Qualifications

Priceless of San Diego
1025 W Laurel Street Ste 101, San Diego, CA 92101

phone(925) 658-5197

Hours of operations

  • Monday9:00 AM - 6:00 PM
  • Tuesday9:00 AM - 6:00 PM
  • Wednesday9:00 AM - 6:00 PM
  • Thursday9:00 AM - 6:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 6:00 PM
  • Sunday9:00 AM - 6:00 PM
  • Drivers License

    United States Residents and U.S. Military Personnel A renter, additional renter, or authorized additional driver who is a resident of the United States must present at the time of rental a driver\\\'s license issued by any state, territory, or possession of the United States that is valid for the entire rental period. Priceless will accept a valid U.S. military identification card plus an expired state-issued driver\\\'s license for active duty U.S. military personnel in states where active duty military can drive on an expired license. LOCAL POLICY — San Diego: Temporary driver\\\'s licenses, printouts, photocopies, and digital images are NOT accepted. All documents must be originals. No exceptions. Priceless does not accept a learner\\\'s permit as a valid driver\\\'s license. International Driver\'s License A renter, additional renter, or authorized additional driver who is a resident of a country outside the United States must present at the time of rental a driver\'s license issued by their country of residence that is valid for the entire rental period. If the driver\'s license is not in English, the renter and any additional renters or drivers will be required to present both the foreign-issued driver\'s license and a current International Driver\'s Permit (IDP), or if from Japan, a Japanese Translation Service. An IDP does not give a person the right to drive — it provides a certified translation of the valid foreign driver\'s license. An IDP without the foreign-issued driver\'s license is not acceptable. The renter, additional renter, or authorized additional driver may be requested to show a passport, visa, or other current U.S.-issued documentation authorizing each person to be present in the USA for the entire rental period.
  • Deposits and Payments

    To qualify to rent a Priceless vehicle, the renter must present at the time of rental a payment card in their own name with required available funds. The name and signature on the driver\'s license and payment card must match. Eligible payment cards: American Express, Discover, MasterCard, or Visa. (Small \"key ring\" payment cards are not accepted.) A. Credit Card — Quickest Rental Process Presenting a driver\'s license and credit card is the quickest way to complete the rental process. At the beginning of the rental, Priceless will review the credit card issuer\'s rental car damage benefits and advise the customer of coverage on the vehicle chosen. Most credit card coverage pays only after the renter\'s personal or business insurance has been used. An authorization hold will be secured on the credit card to cover all estimated charges plus a security deposit amount. ► LOCAL POLICY (San Diego): Security deposit: $200–$1,000 depending on vehicle class. All funds must be on a single credit card. B. Debit Card — Insurance Verification Required When a debit card is presented, Priceless will perform an insurance verification to confirm the policy has been prepaid for a minimum of 30 days from the rental date and provides collision coverage for the rented vehicle. If the insurance fails to meet requirements, the rental will not be processed unless a major credit card with verifiable coverage is provided or the optional Priceless CDW is purchased. When a debit card is accepted, three (3) forms of identification must be presented, plus any two (2) of the following residential address verification documents (all dated within 30 days, address must match driver\'s license): • Bank or payment card statement (digital accepted) • Mobile phone or telephone company invoice — not more than $100 past due (digital accepted) • Utility invoice — not more than $100 past due (digital accepted) • Mortgage statement or auto/home insurance invoice (digital accepted) • Government-issued ID or U.S. Military ID in same name as driver\'s license and payment card • Employment ID card in same name as driver\'s license and payment card ► LOCAL POLICY (San Diego): Debit cards accepted ONLY from renters with a valid boarding pass and return airline ticket matching rental dates. Debit cards are NOT accepted from local renters (California residents). One-time non-refundable debit card fee: $75. Only 4-door sedans may be rented on debit cards. Security deposit: $500–$1,000. Refund timeline: up to 15 days. C. Pre-Paid Debit Card — Insurance Verification Required When a pre-paid debit card is presented, Priceless will perform an insurance verification to confirm collision coverage for the rented vehicle. If the insurance fails to meet requirements, the rental will not be processed unless the optional Priceless CDW is purchased. Renters choosing CDW on a pre-paid debit card may only rent Economy through Full Size Vehicles, Intermediate SUVs, Mini Vans, Work Pick-Up Trucks, Cargo Vans, and Cargo Trucks. Three (3) forms of identification must be presented plus any two (2) of the residential address verification documents listed in Section 2B above. ► LOCAL POLICY (San Diego): Pre-paid debit cards are subject to the same local restrictions as debit cards. Security deposit: $500–$1,000. Boarding pass and return airline ticket required. Not accepted from California residents.
  • Ins, CDW and Optional Covg

    The renter, additional renters, or authorized additional drivers are fully liable for any loss or damage to the rental vehicle, even if someone else caused it or the cause is unknown — whether due to theft, fire, hail, flood, collision, vandalism, or any other cause. This liability will not exceed the full value of the vehicle, plus actual towing and storage charges, loss of use, diminution in value, a reasonable administrative fee, pro-rata license fees, all rental charges through the date the incident is reported, and any other out-of-pocket expenses incurred by Priceless as a result of loss or damage. The renter and/or any additional renter and/or authorized additional driver (and the respective insurance companies of each) is primarily responsible for all third-party claims of personal injury, including death, and property damage caused by the use and operation of the Priceless vehicle during the rental. All renters must have verifiable collision coverage for the rented vehicle. The most common methods are a personal/business auto insurance policy or credit card rental car damage benefits. ► LOCAL POLICY (San Diego): Minimum coverage per California CVC §16056: $30,000 injury/death (one person), $60,000 injury/death (two or more), $15,000 property damage. Insurance Declarations Page must be submitted at least 24 hours before rental. Policy must be valid at least 30 days before and 30 days after the rental period. Accepted from USA only — foreign insurance only accepted if provider has a verifiable U.S.-based office. Non-owner policies NOT accepted unless our company is added as Additional Insured and Beneficiary in writing. ► LOCAL POLICY (San Diego): Renters under 25 or over 65 CANNOT purchase insurance at our counter. Own valid insurance with full Declarations Page is mandatory. No exceptions. Collision Damage Waiver (CDW) / Partial CDW (PCDW) If the renter purchases an optional CDW plan, Priceless will waive the renter\'s responsibility for loss or damage to the vehicle in full or in part depending on the plan selected. CDW is not insurance. CDW does not apply if: (1) the vehicle is used in violation of the rental agreement; (2) the vehicle is stolen or vandalized; (3) Priceless and police are not notified immediately after the loss; or (4) the renter fails to pay charges under the rental agreement. ► LOCAL POLICY (San Diego): CDW deductible if purchased at our San Diego counter: $1,000. Accepted third-party CDW providers: Allianz, TravelGuard, RentalCover, and Generali. CDW documentation must be emailed to customercare@sdrentalauto.com at least 24 hours before rental. Any accident or damage — major or minor — must be reported within 24 hours. Failure to report may result in charges of $1,000 up to $25,000. Personal Accident and Effects Package (PAE) PAE includes Personal Accident Coverage (PAC) and Personal Effects Coverage (PEC) and where offered must be purchased together. Personal Accident Coverage (PAC): Provides benefits to the renter and passengers for accidental medical expenses, ambulance expenses, and accidental death benefits during the rental. Coverage applies 24 hours a day for the renter, and to passengers while occupying the rented vehicle. Personal Effects Coverage (PEC): Covers the personal effects of the renter and immediate family members traveling with the renter who permanently reside in the renter\'s household. PEC pays covered claims even if the renter\'s homeowners policy provides coverage. Supplemental Liability Insurance (SLI) Where available, SLI provides the renter and authorized drivers with automobile liability coverage against third-party claims for bodily injury (including death) and property damage resulting from an accident in the Priceless vehicle, in excess of coverage provided under the rental agreement — up to a maximum of $500,000 combined single limit (CSL) per occurrence. SLI excludes claims by the renter\'s and additional authorized drivers\' family members related by blood, marriage, or adoption, and any other person residing with the renter. SLI does not provide uninsured/underinsured motorist coverage. SLI does not apply in Mexico. ► LOCAL POLICY (San Diego): Insurance changes during an active rental cannot be processed remotely. All modifications must be made in person at the rental counter with the vehicle and original renter present. The existing agreement will be closed and a new one generated. Insurance is non-refundable and non-changeable once applied. Insurance Coverage for Extended Rentals If you provided your own CDW or Auto Liability Insurance at the start of the rental and later extend the rental period, it is your sole responsibility to renew or extend your coverage for the additional days. • Email renewed/extended coverage to customercare@sdrentalauto.com within 24 hours of the extension • Subject line must include: renter full name, rental agreement number, unit number, and new return date • Penalty: $27/day for each day the vehicle is not properly covered • Renter remains fully responsible for all damage, theft, loss, or liability during any uncovered period
  • Additional Renters and Drivers

    The Priceless vehicle may be driven only by a renter, additional renter, or authorized driver listed in the rental agreement. All renters, additional renters, and authorized drivers are required to qualify to drive. To qualify, all must appear at the time of rental and provide: a valid driver\'s license, a physical street address, an accepted payment card in their own name, sign the rental agreement, and pay an additional renter or driver fee. All renters, additional renters, or authorized drivers may be subject to a driver record check and/or credit record check. Government renters on official orders, corporate account customers on corporate rate plans, and drivers or companions of physically impaired customers do not need to pay an additional driver fee. ► LOCAL POLICY (San Diego): Additional driver fee: $20/day (driver must be 25+ with valid license and insurance). No fee for spouse with same last name, address, and listed on same insurance policy. Only listed/permitted drivers may operate the vehicle. $50 penalty if any unlisted person drives the vehicle.
  • Age of Renters

    The minimum age to rent a vehicle at most Priceless locations is 21 years of age. Renters, additional renters, and authorized additional drivers aged 21–24 will be charged an underage driver fee in addition to any other applicable fees. Renters aged 21–24 are permitted to rent only Economy through Full Size Vehicles, Intermediate SUVs, Mini Vans, Work Pick-Up Trucks, Cargo Vans, and Cargo Trucks. ► LOCAL POLICY (San Diego): Minimum age: 21. Maximum age: 71. Young/Senior Driver Fee (ages 21–24 and 66–71): $20.00/day. Approved vehicle classes for young/senior drivers: ICAR, FCAR, CFAR, MFAR, SFAR (5-passenger vehicles only). Valid major credit card with CDW from issuing provider required — no debit, prepaid, or virtual cards for this age group. Insurance Declarations Page required. Reservations may be denied at check-in if requirements are not met.
  • Gasoline and Refueling Charges

    The renter must refill the fuel tank to the same level as when the vehicle was rented, within a 10-mile radius of the rental return facility, and present a fuel receipt to avoid a refueling charge. Renters who choose the prepaid fuel option (if available) will pay the specified charge and have no obligation to return the vehicle with any fuel. There is no credit or refund for any fuel remaining in the tank at end of rental. Renters who do not return the vehicle at the same fuel level without a receipt will be charged for the cost and service of refueling based on estimated gallons needed at the rate per gallon specified in the rental agreement plus a refueling convenience fee. ► LOCAL POLICY (San Diego): Refueling charge: $50 + $10.99/gallon if returned with less fuel than at pickup. No refunds or reimbursements for excess fuel returned.
  • Rental Rates, Geographic Driving Limits and Optional Equipment

    Rental Rates Most rental rates are based on a 24-hour rental day starting at the time of rental. The minimum charge is one day plus mileage if applicable. The renter will be charged for each hour or part of an hour in excess of a rental day until the vehicle is returned, up to the applicable daily rate. If the renter fails to comply with any geographic driving restrictions, a mileage charge, rate surcharge, or other rate plan may be charged. ► LOCAL POLICY (San Diego): 30-minute grace period after scheduled return time. After grace: $50–$85/hour. Over 2 hours delinquent: $85/day + fees. Vehicles not returned by the due date are subject to a recovery and penalty fee of $275–$5,000. Geographic Driving Limits At most Priceless locations, driving is restricted to the continental United States and Canada. ► LOCAL POLICY (San Diego): San Diego location restricts travel to California and Nevada ONLY. Travel outside CA/NV is strictly prohibited regardless of boarding pass status. Penalties: Western U.S. states — minimum $3,000 + $0.79/mile + $85/day from Day 1. Midwest & East Coast — up to $10,000 + $0.79/mile + $85/day from Day 1. Cross-border travel (Mexico, Canada, any other country) is strictly prohibited and will result in maximum penalties and immediate contract termination. Roadside assistance will NOT be provided outside the authorized area. ► LOCAL POLICY (San Diego): Vehicles may be equipped with telematics/GPS trackers used solely to determine geographical violations, repossession, or maintenance needs. Mileage Policy • With valid boarding pass and return airline ticket: UNLIMITED MILES • Without boarding pass and return airline ticket: 50 miles/day within 100-mile radius of rental location • Local renters (California residents): 50 free miles/day; additional miles $0.59–$0.79/mile • Unlimited mileage upgrade available for purchase before leaving the lot Child Safety Seats For an additional charge, infant, toddler, and child/youth safety seats are available. Please request at the counter at time of pickup. ► LOCAL POLICY (San Diego): Child/booster seat cost: $10–$14/day. Subject to availability. Contact us at (858) 999-9066 to confirm availability. Electronic Toll Transponder Priceless locations offer electronic toll transponder devices for an additional daily charge. A toll transponder allows the driver to use all electronic lanes on toll roads in the region. If you decline the transponder, you will pay Priceless for all unpaid toll violations plus up to a $50.00 administrative fee per violation. Please be advised that some toll roads are managed electronically with no manned booths for cash payment. ► LOCAL POLICY (San Diego): Toll transponder fee at San Diego location: $12.99/day (must be added at start of rental). Without transponder: $50–$75 per toll violation. Navigation System Many Priceless locations offer navigation devices for an additional daily charge. The dashboard-mounted device is programmed for multiple languages and contains mapping details of the entire U.S. with points of interest including hotels, restaurants, gas stations, ATMs, and tourist attractions. Ski Racks Ski racks are available at select Priceless locations where travel to ski resorts is anticipated during winter season. Additional charge applies. Contact our office for availability. One-Way Rentals One-way rentals are NOT available at the San Diego location. All vehicles must be returned to 2559 Kettner Blvd, San Diego, CA 92101. Dropping off the vehicle at any other location is considered abandonment and will result in a minimum penalty of $750 up to $3,000 plus additional fees and charges.
  • Additional Fees and Charges

    At many Priceless locations, the renter may incur one or more of the following charges: off-airport concession recovery or access fee, airport consolidated facility charge, airport transportation facility charge, frequent flyer surcharges, and vehicle license fees (estimated average per-day portion of annual vehicle tax, license, title, inspection, and registration costs). Other government-imposed fees and charges may also apply. These charges may be calculated as a percentage, a per-day charge, or a per-rental charge. ► LOCAL POLICY (San Diego): Administrative fee per traffic/parking/toll violation received by our office: $100 per violation (in addition to the original violation amount). Pay any violation within 24 hours of receipt. Debit card processing fee: $75 (non-refundable, each time charged). After-hours return fee: $45 (returns made outside 9:00 AM – 6:00 PM Mon–Sat) — lock the vehicle and drop the key in the DROP BOX at the side door of the office. Lost key replacement: $675–$1,500 including programming. Delivery charges for lost keys start at $175.
  • Renters with Physical Disabilities

    If the renter will require driving aids to operate a vehicle, please contact Priceless customer care at (888) 898-0808 at least 5 days in advance of your rental. This will ensure availability of equipment and allow Priceless personnel to install such equipment prior to arrival. If a traveling companion will serve as the driver during the rental, please advise the Priceless representative at the time of rental. There is no additional charge for an authorized additional driver accompanying a non-driving disabled renter.
  • Lost and Found

    Priceless will not be financially responsible for any personal belongings left in the rental vehicle, shuttle vehicle, or within the location premises. If you have lost items, please call Priceless customer care at (888) 898-0808 or contact us as soon as possible. ► LOCAL POLICY (San Diego): Email a detailed description of the lost item along with your name and rental agreement number to: customercare@sdrentalauto.com. If found, shipping is handled via FedEx only. One-time handling fee: $35 + actual FedEx shipping costs, paid by renter before shipment.
  • Vehicle Use Restrictions

    Rental vehicles are for personal use only. • Commercial use including Uber, Lyft, or any rideshare/delivery service: strictly prohibited • Off-road use: prohibited — $500–$1,000 penalty if evidence found on tires • Smoking of any kind (cigarettes, cigars, marijuana, vaping, e-cigarettes): strictly prohibited — minimum $500 fee, up to $1,000+ for burns, stains, or HVAC damage • Pets: strictly prohibited — minimum $500 cleaning fee; service animals permitted with valid certification • Unauthorized drivers: $50 penalty per occurrence • Verbal/oral promises are invalid — all changes and approvals must be in writing ► LOCAL POLICY (San Diego): Vehicles may be equipped with smoke detectors and accident damage detectors. Fees may be applied retroactively if evidence is found after return.
  • Accident, Damage and Vehicle Recovery

    Call us 24 hours a day at (858) 999-9066. For injuries and emergencies, call 911 first. • Call police to report the incident • Take as many photos as possible • Obtain name, address, phone, DL#, plate, and insurance info of all parties and witnesses • Do NOT accept responsibility at the scene • File a claim with your insurance company immediately • Submit all information to: customercare@sdrentalauto.com If the vehicle is inoperable, tow it to: 9158 Olive Dr, Spring Valley, CA 91977. Contact us before towing so we can prepare space. A replacement vehicle may be provided if a valid claim number and verified adjuster contact info are submitted.
  • Renter Responsibilities During Rental

    Although each vehicle is inspected and maintained for roadworthiness prior to rental, renters are also responsible for the following during the rental period: • For rentals exceeding one week or 500 miles: check fluid levels and tire pressures at each week/500-mile interval • Renters are welcome to bring the vehicle to our office for these inspections at no charge • All violations (traffic, parking, toll) must be paid within 24 hours of receipt • The renter is responsible for all rental charges and any damages until the vehicle is physically returned, inspected, and officially checked in at our office
  • ADDITIONAL DRIVERS

    The Priceless vehicle may be driven only by a renter, additional renter, or authorized driver listed in the rental agreement. All renters, additional renters, and authorized drivers are required to qualify to drive. To qualify, all must appear at the time of rental and provide: a valid driver's license, a physical street address, an accepted payment card in their own name, sign the rental agreement, and pay an additional renter or driver fee. All renters, additional renters, or authorized drivers may be subject to a driver record check and/or credit record check. Government renters on official orders, corporate account customers on corporate rate plans, and drivers or companions of physically impaired customers do not need to pay an additional driver fee. The minimum age to rent a vehicle at most Priceless locations is 21 years of age. Renters, additional renters, and authorized additional drivers aged 21–24 will be charged an underage driver fee in addition to any other applicable fees. Renters aged 21–24 are permitted to rent only Economy through Full Size Vehicles, Intermediate SUVs, Mini Vans, Work Pick-Up Trucks, Cargo Vans, and Cargo Trucks.
  • AFTER HOURS RETURNS

    Note: No transportation is provided outside business hours. Please check your email and text messages for more details.
  • COVERAGES

    The renter, additional renters, or authorized additional drivers are fully liable for any loss or damage to the rental vehicle, even if someone else caused it or the cause is unknown — whether due to theft, fire, hail, flood, collision, vandalism, or any other cause. This liability will not exceed the full value of the vehicle, plus actual towing and storage charges, loss of use, diminution in value, a reasonable administrative fee, pro-rata license fees, all rental charges through the date the incident is reported, and any other out-of-pocket expenses incurred by Priceless as a result of loss or damage. The renter and/or any additional renter and/or authorized additional driver (and the respective insurance companies of each) is primarily responsible for all third-party claims of personal injury, including death, and property damage caused by the use and operation of the Priceless vehicle during the rental. All renters must have verifiable collision coverage for the rented vehicle. The most common methods are a personal/business auto insurance policy or credit card rental car damage benefits. Collision Damage Waiver (CDW) / Partial CDW (PCDW) If the renter purchases an optional CDW plan, Priceless will waive the renter's responsibility for loss or damage to the vehicle in full or in part, depending on the plan selected. CDW is not insurance. CDW does not apply if: (1) the vehicle is used in violation of the rental agreement; (2) the vehicle is stolen or vandalized; (3) Priceless and police are not notified immediately after the loss; or (4) the renter fails to pay charges under the rental agreement. Personal Accident and Effects Package (PAE) PAE includes Personal Accident Coverage (PAC) and Personal Effects Coverage (PEC), and where offered, must be purchased together. Personal Accident Coverage (PAC): Provides benefits to the renter and passengers for accidental medical expenses, ambulance expenses, and accidental death benefits during the rental. Coverage applies 24 hours a day for the renter, and to passengers while occupying the rented vehicle. Personal Effects Coverage (PEC): Covers the personal effects of the renter and immediate family members traveling with the renter who permanently reside in the renter's household. PEC pays covered claims even if the renter's homeowners policy provides coverage. Supplemental Liability Insurance (SLI) Where available, SLI provides the renter and authorized drivers with automobile liability coverage against third-party claims for bodily injury (including death) and property damage resulting from an accident in the Priceless vehicle, in excess of coverage provided under the rental agreement — up to a maximum of $500,000 combined single limit (CSL) per occurrence. SLI excludes claims by the renter's and additional authorized drivers' family members related by blood, marriage, or adoption, and any other person residing with the renter. SLI does not provide uninsured/underinsured motorist coverage. SLI does not apply in Mexico. Insurance Coverage for Extended Rentals If you provided your own CDW or Auto Liability Insurance at the start of the rental and later extend the rental period, it is your sole responsibility to renew or extend your coverage for the additional days. • Email renewed/extended coverage to customercare@sdrentalauto.com within 24 hours of the extension • Subject line must include: renter's full name, rental agreement number, unit number, and new return date • Penalty: $27/day for each day the vehicle is not properly covered • Renter remains fully responsible for all damage, theft, loss, or liability during any uncovered period
  • CROSS-BORDER RESTRICTIONS

    Cross-border travel (Mexico, Canada, any other country) is strictly prohibited and will result in maximum penalties and immediate contract termination. Roadside assistance will NOT be provided outside the authorized area.
  • DRIVING RESTRICTIONS

    At most Priceless locations, driving is restricted to the continental United States and Canada. • Commercial use, including Uber, Lyft, or any rideshare/delivery service: strictly prohibited • Off-road use: prohibited — $500–$1,000 penalty if evidence found on tires ► LOCAL POLICY (San Diego): San Diego location restricts travel to California and Nevada ONLY. Travel outside CA/NV is strictly prohibited regardless of boarding pass status. Penalties: Western U.S. states — minimum $3,000 + $0.79/mile + $85/day from Day 1. Midwest & East Coast — up to $10,000 + $0.79/mile + $85/day from Day 1. Cross-border travel (Mexico, Canada, any other country) is strictly prohibited and will result in maximum penalties and immediate contract termination. Roadside assistance will NOT be provided outside the authorized area. ► LOCAL POLICY (San Diego): Vehicles may be equipped with telematics/GPS trackers used solely to determine geographical violations, repossession, or maintenance needs. Mileage Policy • With a valid boarding pass and return airline ticket: UNLIMITED MILES • Without a boarding pass and a return airline ticket: 50 miles/day within a 100-mile radius of the rental location • Local renters (California residents): 50 free miles/day; additional miles $0.59–$0.79/mile • Unlimited mileage upgrade available for purchase before leaving the lot
  • FINANCIAL POLICY

    To qualify to rent a Priceless vehicle, the renter must present at the time of rental a payment card in their own name with required available funds. The name and signature on the driver's license and payment card must match. Eligible payment cards: American Express, Discover, MasterCard, or Visa. (Small "key ring" payment cards are not accepted.) A. Credit Card — Quickest Rental Process Presenting a driver's license and credit card is the quickest way to complete the rental process. At the beginning of the rental, Priceless will review the credit card issuer's rental car damage benefits and advise the customer of coverage on the vehicle chosen. Most credit card coverage pays only after the renter's personal or business insurance has been used. An authorization hold will be secured on the credit card to cover all estimated charges plus a security deposit amount. B. Debit Card — Insurance Verification Required When a debit card is presented, Priceless will perform an insurance verification to confirm the policy has been prepaid for a minimum of 30 days from the rental date and provides collision coverage for the rented vehicle. If the insurance fails to meet requirements, the rental will not be processed unless a major credit card with verifiable coverage is provided or the optional Priceless CDW is purchased. When a debit card is accepted, three (3) forms of identification must be presented, plus any two (2) of the following residential address verification documents (all dated within 30 days, address must match driver's license): • Bank or payment card statement (digital accepted) • Mobile phone or telephone company invoice — not more than $100 past due (digital accepted) • Utility invoice — not more than $100 past due (digital accepted) • Mortgage statement or auto/home insurance invoice (digital accepted) • Government-issued ID or U.S. Military ID in the same name as the driver's license and payment card • Employment ID card in the same name as the driver's license and payment card C. Pre-Paid Debit Card — Insurance Verification Required When a pre-paid debit card is presented, Priceless will perform an insurance verification to confirm collision coverage for the rented vehicle. If the insurance fails to meet requirements, the rental will not be processed unless the optional Priceless CDW is purchased. Renters choosing CDW on a pre-paid debit card may only rent Economy through Full Size Vehicles, Intermediate SUVs, Mini Vans, Work Pick-Up Trucks, Cargo Vans, and Cargo Trucks. Three (3) forms of identification must be presented, plus any two (2) of the residential address verification documents listed in Section 2B above.
  • LOCAL TRAVELLER RESTRICTIONS

    ► Additional Drivers (San Diego): Additional driver fee: $20/day (driver must be 25+ with a valid license and insurance). No fee for spouse with the same last name, address, and listed on the same insurance policy. Only listed/permitted drivers may operate the vehicle. $50 penalty if any unlisted person drives the vehicle. ► Age of Renters (San Diego): Minimum age: 21. Maximum age: 71. Young Driver Fee (ages 21–24): $20.00/day. Approved vehicle classes for young/senior drivers: ICAR, FCAR, CFAR, MFAR, SFAR (5-passenger vehicles only). Valid major credit card with CDW from issuing provider required — no debit, prepaid, or virtual cards for this age group. Insurance Declarations Page required. Reservations may be denied at check-in if requirements are not met. ► Coverages (San Diego): Minimum coverage per California CVC §16056: $30,000 injury/death (one person), $60,000 injury/death (two or more), $15,000 property damage. The Insurance Declarations Page must be submitted at least 24 hours before rental. Policy must be valid at least 30 days before and 30 days after the rental period. Accepted from USA only — foreign insurance is only accepted if the provider has a verifiable U.S.-based office. Non-owner policies NOT accepted unless our company is added as Additional Insured and Beneficiary in writing. ► Coverages (San Diego): Renters under 25 or over 65 CANNOT purchase coverage at our counter. Own valid insurance with a full Declarations Page is mandatory. No exceptions. ► Coverages (San Diego): CDW deductible if purchased at our San Diego counter: $2,500. Accepted third-party CDW providers: Allianz, TravelGuard, RentalCover, SureApp and Generali. CDW documentation must be emailed to customercare@sdrentalauto.com at least 24 hours before rental. Any accident or damage — major or minor — must be reported within 24 hours. Failure to report may result in charges of $1,000 up to $25,000. ► Coverages (San Diego): Insurance changes during an active rental cannot be processed remotely. All modifications must be made in person at the rental counter with the vehicle and original renter present. The existing agreement will be closed and a new one generated. Insurance is non-refundable and non-changeable once applied. ► Driving Restrictions (San Diego): San Diego location restricts travel to California and Nevada ONLY. Travel outside CA/NV is strictly prohibited regardless of boarding pass status. Penalties: Western U.S. states — minimum $3,000 + $0.79/mile + $85/day from Day 1. Midwest & East Coast — up to $10,000 + $0.79/mile + $85/day from Day 1. Cross-border travel (Mexico, Canada, any other country) is strictly prohibited and will result in maximum penalties and immediate contract termination. Roadside assistance will NOT be provided outside the authorized area. ► Driving Restrictions (San Diego): Vehicles may be equipped with telematics/GPS trackers used solely to determine geographical violations, repossession, or maintenance needs. ► Financial Policy (San Diego): Security deposit: $1,000 depending on vehicle class. All funds must be on a single credit card. ► Financial Policy (San Diego): Debit cards accepted ONLY from renters with a valid boarding pass and return airline ticket matching rental dates. Debit cards are NOT accepted from local renters (California residents). One-time non-refundable debit card fee: $75. Only 4-door sedans may be rented on debit cards. Security deposit: $1,000. Refund timeline: up to 15 days. ► Financial Policy (San Diego): Prepaid debit cards are subject to the same local restrictions as debit cards. Security deposit: $1,000. Boarding pass and return airline ticket required. Not accepted from California residents. ► Mileage Limitations (San Diego): San Diego location restricts travel to California and Nevada ONLY. Travel outside CA/NV is strictly prohibited regardless of boarding pass status. Penalties: Western U.S. states — minimum $3,000 + $0.79/mile + $85/day from Day 1. Midwest & East Coast — up to $10,000 + $0.79/mile + $85/day from Day 1. Cross-border travel (Mexico, Canada, any other country) is strictly prohibited and will result in maximum penalties and immediate contract termination. Roadside assistance will NOT be provided outside the authorized area. ► Mileage Limitations (San Diego): Vehicles may be equipped with telematics/GPS trackers used solely to determine geographical violations, repossession, or maintenance needs. ► Rental Rates (San Diego): 30-minute grace period after scheduled return time. After grace: $50–$85/hour. Over 2 hours delinquent: $85/day + fees. Vehicles not returned by the due date are subject to a recovery and penalty fee of $275–$5,000. ► Child Safety Seats (San Diego): Child/booster seat cost: $10–$14/day. Subject to availability. Contact us at (858) 999-9066 to confirm availability. ► Additional Fees and Charges (San Diego): Administrative fee per traffic/parking/toll violation received by our office: $100 per violation (in addition to the original violation amount). Pay any violation within 24 hours of receipt. Debit card processing fee: $75 (non-refundable, each time charged). After-hours return fee: $45 (returns made outside 9:00 AM – 6:00 PM Mon–Sat) Lost key replacement: $675–$1,500, including programming. Delivery charges for lost keys start at $175. ► Lost and Found (San Diego): Email a detailed description of the lost item along with your name and rental agreement number to: customercare@sdrentalauto.com. If found, shipping is handled via FedEx only. One-time handling fee: $35 + actual FedEx shipping costs, paid by renter before shipment. ► Vehicle Use Restrictions (San Diego): Vehicles may be equipped with smoke detectors and accident damage detectors. Fees may be applied retroactively if evidence is found after return. ► Plate Pass (San Diego): Toll transponder fee at San Diego location: (must be added at start of rental). Without transponder: $50–$75 per toll violation. ► Refueling Policy (San Diego): Refueling charge: $50 + $10.99/gallon if returned with less fuel than at pickup. No refunds or reimbursements for excess fuel returned. ► Rental Qualifications (San Diego): Minimum age: 21. Maximum age: 71. Young Driver Fee (ages 21–24): $20.00/day. Approved vehicle classes for young/senior drivers: ICAR, FCAR, CFAR, MFAR, SFAR (5-passenger vehicles only). Valid major credit card with CDW from issuing provider required — no debit, prepaid, or virtual cards for this age group. Insurance Declarations Page required. Reservations may be denied at check-in if requirements are not met.
  • MILEAGE LIMITATIONS

    At most Priceless locations, driving is restricted to the continental United States and Canada. Mileage Policy • With valid boarding pass and return airline ticket: UNLIMITED MILES • Without boarding pass and return airline ticket: 50 miles/day within 100-mile radius of rental location • Local renters (California residents): 50 free miles/day; additional miles $0.59–$0.79/mile • Unlimited mileage upgrade available for purchase before leaving the lot
  • OTHER

    Rental Rates Most rental rates are based on a 24-hour rental day starting at the time of rental. The minimum charge is one day plus mileage if applicable. The renter will be charged for each hour or part of an hour in excess of a rental day until the vehicle is returned, up to the applicable daily rate. If the renter fails to comply with any geographic driving restrictions, a mileage charge, rate surcharge, or other rate plan may be charged. Child Safety Seats For an additional charge, infant, toddler, and child/youth safety seats are available. Please request at the counter at time of pickup. Navigation System Many Priceless locations offer navigation devices for an additional daily charge. The dashboard-mounted device is programmed for multiple languages and contains mapping details of the entire U.S. with points of interest, including hotels, restaurants, gas stations, ATMs, and tourist attractions. Ski Racks Ski racks are available at select Priceless locations where travel to ski resorts is anticipated during the winter season. An additional charge applies. Contact our office for availability. Additional Fees and Charges At many Priceless locations, the renter may incur one or more of the following charges: facility charge, frequent flyer surcharges, and vehicle license fees (estimated average per-day portion of annual vehicle tax, license, title, inspection, and registration costs). Other government-imposed fees and charges may also apply. These charges may be calculated as a percentage, a per-day charge, or a per-rental charge. Renters with Physical Disabilities If the renter will require driving aids to operate a vehicle, please contact Priceless customer care at (888) 898-0808 at least 5 days in advance of your rental. This will ensure the availability of equipment and allow Priceless personnel to install such equipment prior to arrival. If a traveling companion will serve as the driver during the rental, please advise the Priceless representative at the time of rental. There is no additional charge for an authorized additional driver accompanying a non-driving disabled renter. Lost and Found Priceless will not be financially responsible for any personal belongings left in the rental vehicle, shuttle vehicle, or within the location premises. If you have lost items, please call Priceless customer care at (888) 898-0808 or contact us as soon as possible. Vehicle Use Restrictions Rental vehicles are for personal use only. • Commercial use, including Uber, Lyft, or any rideshare/delivery service: strictly prohibited • Off-road use: prohibited — $500–$1,000 penalty if evidence found on tires • Smoking of any kind (cigarettes, cigars, marijuana, vaping, e-cigarettes): strictly prohibited — minimum $500 fee, up to $1,000+ for burns, stains, or HVAC damage • Pets: strictly prohibited — minimum $500 cleaning fee; service animals permitted with valid certification • Unauthorized drivers: $50 penalty per occurrence • Verbal/oral promises are invalid — all changes and approvals must be in writing Accident, Damage and Vehicle Recovery Call us 24 hours a day at (858) 999-9066. For injuries and emergencies, call 911 first. • Call police to report the incident • Take as many photos as possible • Obtain name, address, phone, DL#, plate, and insurance info of all parties and witnesses • Do NOT accept responsibility at the scene • File a claim with your insurance company immediately • Submit all information to: customercare@sdrentalauto.com If the vehicle is inoperable, tow it to: 1025 W Laurel St STE 101 San Diego, CA 92101. Contact us before towing so we can prepare space. A replacement vehicle may be provided if a valid claim number and verified adjuster contact info are submitted. Renter Responsibilities During Rental Although each vehicle is inspected and maintained for roadworthiness prior to rental, renters are also responsible for the following during the rental period: • For rentals exceeding one week or 500 miles: check fluid levels and tire pressures at each week/500-mile interval • Renters are welcome to bring the vehicle to our office for these inspections at no charge • All violations (traffic, parking, toll) must be paid within 24 hours of receipt • The renter is responsible for all rental charges and any damages until the vehicle is physically returned, inspected, and officially checked in at our office
  • PICK-UP INSTRUCTIONS

    Pick Up Thank you for choosing Priceless Car Rental. When you arrive, please call (925) 658-5197. Our operators will provide shuttle instructions for a quick trip to our rental office. The shuttle makes rounds every 15-20 minutes (depending on traffic/weather/etc), and the customers can call, but a call is not necessary. The customer will want to wait at the car rental center for pickup.
  • PLATE PASS

    Priceless locations offer electronic toll transponder devices for an additional daily charge. A toll transponder allows the driver to use all electronic lanes on toll roads in the region. If you decline the transponder, you will pay Priceless for all unpaid toll violations plus up to a $50.00 administrative fee per violation. Please be advised that some toll roads are managed electronically with no manned booths for cash payment.
  • REFUELING POLICY

    The renter must refill the fuel tank to the same level as when the vehicle was rented, within a 10-mile radius of the rental return facility, and present a fuel receipt to avoid a refueling charge. Renters who choose the prepaid fuel option (if available) will pay the specified charge and have no obligation to return the vehicle with any fuel. There is no credit or refund for any fuel remaining in the tank at the end of the rental. Renters who do not return the vehicle at the same fuel level without a receipt will be charged for the cost and service of refueling based on estimated gallons needed at the rate per gallon specified in the rental agreement, plus a refueling convenience fee.
  • RENTER QUALIFICATIONS

    To qualify to rent a Priceless vehicle, the renter must present at the time of rental a payment card in their own name with required available funds. The name and signature on the driver's license and payment card must match. Eligible payment cards: American Express, Discover, MasterCard, or Visa. (Small "key ring" payment cards are not accepted.) The minimum age to rent a vehicle at most Priceless locations is 21 years of age. Renters, additional renters, and authorized additional drivers aged 21–24 will be charged an underage driver fee in addition to any other applicable fees. Renters aged 21–24 are permitted to rent only Economy through Full Size Vehicles, Intermediate SUVs, Mini Vans, Work Pick-Up Trucks, Cargo Vans, and Cargo Trucks. United States Residents and U.S. Military Personnel A renter, additional renter, or authorized additional driver who is a resident of the United States must present at the time of rental a driver's license issued by any state, territory, or possession of the United States that is valid for the entire rental period. Priceless will accept a valid U.S. military identification card plus an expired state-issued driver's license for active duty U.S. military personnel in states where active duty military can drive on an expired license. LOCAL POLICY — San Diego: Temporary driver's licenses, printouts, photocopies, and digital images are NOT accepted. All documents must be originals. No exceptions. Priceless does not accept a learner's permit as a valid driver's license. International Driver's License A renter, additional renter, or authorized additional driver who is a resident of a country outside the United States must present at the time of rental a driver's license issued by their country of residence that is valid for the entire rental period. If the driver's license is not in English, the renter and any additional renters or drivers will be required to present both the foreign-issued driver's license and a current International Driver's Permit (IDP), or, if from Japan, a Japanese Translation Service. An IDP does not give a person the right to drive — it provides a certified translation of the valid foreign driver's license. An IDP without a foreign-issued driver's license is not acceptable. The renter, additional renter, or authorized additional driver may be requested to show a passport, visa, or other current U.S.-issued documentation authorizing each person to be present in the USA for the entire rental period.