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Call: (877) 877-1400

Introduction: Rental Car Franchising with Priceless


Priceless offers a fantastic opportunity.

Priceless car rental is a high value, cash flow friendly business model with compelling economics and streamlined operations. Our combination of competitive rates, top quality vehicles and great customer service attracts renters of all ages, while ancillary offerings like our supplemental insurance and waiver packages sold at the counter, proprietary lease to own and car sales programs create multiple revenue streams maximizing bottom line returns.

Our Company

From the day you sign your franchisee agreement, the Priceless team is there to support you throughout the entire process. We provide expert assistance in real estate site selection and lease negotiation as well as vehicle acquisition and financing support. Priceless University provides you with the tools you need to operate a location including customer service, sales and risk management tactics and employee compensation structures. Our systems and procedures help to train your managers and staff to deliver unparalleled customer service. Finally, an aggressive advertising and marketing program will help drive reservations as your store opens, sustains loyalty among current customers and builds sales within the various profit centers such as car sales and lease to own.  Priceless offers a comprehensive training platform that is unparalleled in the industry.

We are proud to have Pat 'the Trainer', a dedicated adult learning specialist, well known in the industry, on staff with more than 20 years of experience training rental car franchise owners, managers and counter staff. Initial training is held at our training center in Laurel, Maryland, and ongoing training for franchise owners includes coaching and additional voluntary training conducted onsite at our franchise locations, online in our virtual university and in the form of one-on-one support from a dedicated Area Development Manager (ADM).

In addition to traditional training, franchise owners are strongly encouraged to participate in our Profit Group program where franchise owners are taught to analyze business data and share best practices under the guidance of an experienced facilitator, Wayne Webb.

Additionally, Priceless holds regional and national meetings open to all franchise owners provide additional training and networking opportunities with other franchise owners and vendors.

Priceless employs a team of Area Development Managers (ADM’s), who average over 20 years each of car rental experience and operate from field offices around the country. Each franchise owner is paired with an ADM who will focus on supporting the franchise owner. The ADM serves as a first point of contact for the franchise owner, visiting at least once per year with suggestions on how to grow and improve the business. The ADM team is part of a company wide commitment to the success of our franchise owners.

If you would prefer us to contact you, please fill out the form below and click the submit button. We will contact you in a timely manner.

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For immediate assistance,
contact our US based Market Development Department
at (240) 554-6114 
or, begin your Discovery process here  

Priceless is part of a division of 

Ranked by Automotive News as one one of the largest new and used car dealership groups in the United States.
Learn about our special program and incentive for Used Car Dealers here:
We Want You!
Military Service Vets get a $2,000 credit toward their initial fee.
Question? Give us a call at (877) 877-1400